Influencer marketing is when a business collaborates with influencers to promote their brand across social networks such as Instagram, TikTok, or YouTube. It's a form of social media marketing and may be a piece of a business's broad digital Marketing plan.
Influencer marketing can be an effective way to reach your target audience. To their followers, influencers are generally seen as knowledgable and trustworthy figures, so they are likely to trust their brand judgment and product recommendations. Working with influencers can enable you to benefit from the goodwill they've built with their followers.
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